---
title: "WordPress product configurator: options in, a real build out"
description: "For products sold in combinations rather than as one SKU: the buyer picks the options, the page shows the build that results, and the enquiry arrives with the configuration attached."
canonical: https://aumcreate.com/services/product-configurator
dateModified: 2026-09-09
---
# WordPress product configurator: options in, a real build out

> A product configurator is a product page where the buyer chooses options — size, material, capacity, finish — and the page responds with the build that results: the picture, the specification, and a code the factory can schedule against. It is what you need when a product exists in dozens or hundreds of valid combinations and only a handful were ever photographed. WooCommerce variations stop working somewhere around the point where the combinations outnumber the photos.

## Who this is for

You sell something configurable — machines, furniture, doors, cabinets, systems — and your catalogue shows four versions of a product that actually exists in ninety. Sales spends its day answering “what does that look like in the other finish?”

## The problem

The buyer cannot see the combination he has in mind, so he asks for a sample or a rendering. That takes a week or a month. When it arrives it is not what he pictured, and the whole exchange starts again. What held the order up was small: he could not see it.

## What we do

1. Work out which options actually exist, and which combinations are not allowed. This is the real work, and it usually lives in someone’s head rather than in a document.
2. Draw the product in layers so the picture changes with the options, instead of showing one photo and a list of checkboxes.
3. Apply the rules: an option that forces another, an option that rules another out, a minimum quantity that only applies to one finish.
4. Give each configuration a code, so the buyer orders against it and the factory schedules against it and nobody in the middle has to interpret anything.
5. Price it where a price exists, and hand it to the enquiry where it does not — many configurable products cannot be priced on a page, and pretending otherwise is worse than not trying.
6. Send the enquiry with the configuration attached: the code, the picture, the options in words.

## Proof

Open the demo below. It is a task chair where three frames, four upholsteries, two bases, a headrest and two armrests make ninety-six builds, and the camera only ever reached four of them. Change an option and the drawing changes with it, and the configuration comes out as a code. It is deliberately not 3D: a model you can spin costs a few hundred kilobytes and is unreadable on a phone. What has to be proven is that all ninety-six are visible.

## FAQ

### Can WooCommerce variations do this?

Up to a point, and that point is lower than people expect. Variations handle a few dozen combinations where each one is a stocked item with its own photo. They do not handle rules between options, they do not draw a combination nobody photographed, and the admin screen becomes unusable well before a hundred rows.

### How much does a configurator cost?

It depends almost entirely on the rules, not on the number of options. A configurator with twenty options and no constraints is straightforward; one with six options where half the combinations are invalid is where the work is. Tell us the product and you get a real number rather than a range.

### Do we need photographs of every combination?

No — that is the point. The product is drawn in layers from a much smaller set of assets, which is why ninety-six builds do not require ninety-six photo sessions.

### Can it show a price?

If a price genuinely exists as a formula, yes. If your prices depend on quantity, region, or who is asking, the honest answer is to configure on the page and quote in the reply — which is what the enquiry path is for.