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Enquiry site

WordPress templates for trades that quote, not sell

An enquiry site has a catalogue and no checkout. The buyer collects what they need, sends one request, and the price comes back from a person. What changes between trades is what the buyer is collecting: pieces, process steps, grades to sample, or a machine specification. Get that wrong and the form asks the wrong questions, which is where most B2B sites lose the enquiry.

Manufacturers, contract suppliers and subcontractors whose price depends on quantity, specification and lead time, so nothing on the site can carry a fixed price.

Enquiry sites

Pick by what the visitor is collecting. A list of pieces — Alcove builds a contract furniture schedule, and each project shows which pieces went into it. A process route card — Fiducial has no products at all: the catalogue holds operations, and the request carries the buyer’s own files. Samples to test — Lapshear collects grades into a sample request, which is the real first step in industrial materials. A machine specification — Straitline Laser is built around spec tables and applications. A wholesale order sheet — Tindermoor is a trade catalogue with an enquiry path where a shop would have a checkout.

  • Every page leads to one enquiry, and the enquiry carries the specification rather than a bare “please advise”.
  • Prices, where they appear at all, are marked as indicative bands, because the real number depends on the request.
  • No cart and no checkout anywhere on the site: this trade does not buy that way, and pretending otherwise costs you the enquiry.
  • The catalogue and the case studies are linked both ways, so a project proves the catalogue instead of sitting beside it.

Before you buy

Why not just add a contact form to a normal catalogue?
Because a bare form makes the buyer translate their own requirement into your fields, and they will do it badly. These templates collect the items first, then ask only what is still missing, so the enquiry arrives with the specification attached.
Can I show prices at all?
Yes, as bands, and every one of these marks them as indicative. A price band answers “am I in the right shop” without committing you to a number that depends on quantity and lead time.

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