Notes from building WordPress sites
We publish here when a project taught us something specific enough to be worth writing down — a decision that turned out wrong, a number we measured, a problem that took a day to find. Not a posting schedule, and nothing we could have written without doing the work first.
Location pages for a local service business, without the doorway problem
How to build city pages for a service business that operates in dozens of places, and the line between a useful location page and a doorway page.
An export site is a structure problem before it is a content problem
What we decided first when a client handed us a product line and no page requirements at all, and why the order of those decisions matters more than the copy.