Notes from building WordPress sites
We publish here when a project taught us something specific enough to be worth writing down — a decision that turned out wrong, a number we measured, a problem that took a day to find. Not a posting schedule, and nothing we could have written without doing the work first.
Location pages for local service businesses: the line between useful and doorway
How to build city pages for a business covering dozens of areas, and which patterns get classified as doorway pages.
Planning the structure of an export site: the three decisions that come first
What to settle when a client hands over a product line and no page requirements, and why this order costs less time than starting with copy.