Service
AI product advisor: the buyer describes the problem, the site names the model
An AI product advisor is a page where a buyer describes their situation in ordinary words — the load, the site, the material, the constraint — and the site answers with specific products from your catalogue and the reason for each one. It reads your own catalogue and technical documents, not the open internet, and every answer links to a real product page so the buyer can check it. It is for catalogues where choosing correctly requires knowledge the buyer does not have and your salespeople repeat all day.
You talk to the person who does the work. Usually a reply within one business day.
Who this is for
You sell a technical range where the right model depends on the customer’s situation: industrial equipment, components, systems, anything sold with a specification sheet. Your sales team answers the same three questions every day, and the website answers none of them.
Where you are stuck
The catalogue is complete and correct, and the buyer still cannot use it. He does not know whether he needs the 6 kW or the 12 kW, so he does the only thing left: sends an enquiry that says “please advise”, or leaves and asks a competitor whose page did answer him.
What we do
- 01Ground the advisor in your own catalogue and technical documents, so it recommends only products that exist, at specifications that are yours.
- 02Make every answer cite a real product page. An answer the buyer cannot verify is worse than no answer, and inventing a model number is the one failure that costs a real order.
- 03Write down the selection logic your engineers already use — the rules of thumb, the thresholds, the “never use this below that” — because that is what makes a recommendation right rather than plausible.
- 04Keep it inside its subject: it answers about your products, and it says so when the question is outside them instead of guessing.
- 05Hand the conversation to the enquiry with the recommendation attached, so your salesperson opens a request that already knows what was discussed.
- 06Cap the cost. The advisor answers from your catalogue, so the expensive part stays bounded and predictable rather than growing with traffic.
Proof you can open
Two things to look at. The demo below is an industrial energy storage catalogue: describe a load in plain words and it comes back with a specific system and the reason. And this site runs one on itself — the assistant on our own homepage recommends a template from our real catalogue, with the same rule about linking to a page you can open. If ours invented a product, you would catch us immediately, which is exactly the standard your buyers will hold you to.
Working prototypes
- A product advisor that tells the buyer which model to orderAn industrial catalogue where the buyer describes their site in plain words and gets back a specific model with the reason for it — so the enquiry that follows already has a configuration attached.
- A partner map that also decides who gets the enquiryA partner network page for industrial heating: pick your country, product line, industry and project size, and forty-two partners narrow down to one person — and the moment the budget crosses $100K, a different team takes it.
Questions we get asked
- Will it invent products?
- It answers from your catalogue and cites the page it took each recommendation from, which is what makes an invented model visible instead of plausible. A general chatbot bolted onto a site will invent one, confidently, and your buyer will order against it.
- Does it replace our sales team?
- No. It replaces the three explanations they repeat all day, so the conversation they do have starts further along. The judgement calls — the unusual site, the exception, the negotiation — were never the part a page could take over.
- What does it cost to run?
- Less than people expect, because it answers from your own catalogue rather than reasoning from scratch, and because the volume is bounded by how many buyers actually ask. We put the caps in at the start rather than after the first surprising month.
- What if the catalogue changes?
- It reads the catalogue you already maintain, so a new product appears in its answers once it exists on the site. Nothing is copied into a second place that then goes stale.
Tell us what you need
No packages and no price list — the number depends on what you actually need. Tell us what you sell and to whom, and you get a real answer rather than a range.
You talk to the person who does the work. Usually a reply within one business day.