Service
WordPress speed optimization: measure first, then fix what is actually slow
Most WordPress sites are slow for two or three specific reasons, not a hundred. Usually it is images that were never resized, a page builder loading every feature on every page, a plugin doing work on every request, or a server with no cache in front of it. A speed test gives you a score and a list of warnings; it does not tell you which change is worth making. Measuring your real pages does.
You talk to the person who does the work. Usually a reply within one business day.
Who this is for
Your site works, but it feels slow, and the tools hand you a score instead of an answer. Stores are the common case: a product page with forty images and a cart that cannot be cached the usual way.
Where you are stuck
You ran a speed test, got a number in the red, and installed a plugin that promised to fix it. The number moved a little, something else broke, and you still do not know what was actually slow.
What we do
- 01Measure your real pages on a real phone connection, not just the homepage on a fast desktop.
- 02Separate the three different problems people call slow: slow to start (server and cache), slow to show (images, fonts, layout), slow to react (scripts).
- 03Fix images properly, at the right dimensions and in a modern format. This is usually the single largest win and it costs you no features.
- 04Cut what loads on every page: builder assets for one section, plugins that load everywhere to serve one page.
- 05Put caching where it belongs and keep it away from where it breaks things. Cart, checkout and logged-in pages must never be cached.
- 06Measure again and hand you both numbers, along with what changed and why.
Proof you can open
Our own numbers, on this site: the thirteen illustrations you can see across it started as 43 MB of source files and ship as 2.2 MB. The thirty-four interface screenshots total 1.7 MB. Nothing was cropped or degraded to get there. Beyond our numbers, you can verify the result the same way you would verify anyone: open the site below and run it through a speed test yourself.
Real client work
Questions we get asked
- How much faster will my site get?
- Nobody can honestly tell you before measuring, and a promised percentage is the most common lie in this line of work. What we will commit to is this: you get the before and after numbers on your own pages, and if measurement shows the available win is small, we tell you that instead of billing you for it.
- Do I need to change hosting?
- Sometimes, and measuring says so clearly. If the server takes a long time to produce the first byte of a page and caching does not change that, the host is the ceiling. If the page arrives quickly and then spends four seconds loading images, changing host buys you nothing.
- Will you break my site?
- Changes are made one at a time and each one is reversible. We measure after each, so if something has to be undone, we know exactly which change to undo rather than reverting everything.
- My store gets slower every time I install a caching plugin.
- That is the usual outcome. A store has pages that must never be served from cache: the cart, the checkout, and anything shown to a logged-in customer. Generic caching plugins cache them anyway, which is how one customer ends up seeing another customer’s cart. Stores need the cache configured around those pages, not switched on globally.
Tell us what you need
No packages and no price list — the number depends on what you actually need. Tell us what you sell and to whom, and you get a real answer rather than a range.
You talk to the person who does the work. Usually a reply within one business day.